College QTV
Get Ready For College QTV…
…QR Code Technology for College CTV Recruitment
What is it?
- A custom, scannable QR code stitched into your video assets and distributed across CTV programs.
- Provides call-to-action engagements turning passive viewership into an interactive recruitment experience.
- Drives student engagement via. a branded mobile experience.
College QTV…What it Looks Like.
Closing the gap between viewership and engagement
How it works.
- Student views your dynamic video ad with unique QR Code on their Connected TV.
- Student scans the QR Code with their mobile device and receives a unique ID.
- Your recruitment page loads on their smartphone allowing them to explore specific pages, events, and curriculum.
- Capture data and capture CTV engagement activity in Google analytics.
College QTV…Key Benefits
Building a Performance Story Around Your CTV Campaigns
User Experience:
Reaching the student audience in the home, on the big screen creates unequaled BRAND awareness.
Innovation:
Positions your school as forward thinking. You provide your prospective recruits with relevant experiences that reflect their contemporary expectations.
Connections:
Creating user touchpoints connecting households to individuals then retarget them again on CTV and other platforms.
Insights:
Master the understanding on how TV exposure influences user behavior and activity tied to your school.